The influence of serotonin deficiency on choice deferral and the compromise effect
- Creator: Lichters, Marcel , Brunnlieb, Claudia , Nave, Gideon , Sarstedt, Marko , Vogt, Bodo
- Resource Type: journal article
- Date: 2016
Return on interactivity: the impact of online agents on newcomer adjustment.
- Creator: Köhler, Clemens F. , Rohm, Andrew J. , de Ruyter, Ko , Wetzels, Martin
- Resource Type: journal article
- Date: 2011
More than words: the influence of affective content and linguistic style matches in online reviews on conversion rates.
- Creator: Ludwig, Stephen , de Ruyter, Ko , Friedman, Mike , Bruggen, Elisabeth C. , Wetzels, Martin , Pfann, Gerard
- Resource Type: journal article
- Date: 2013